Zune software is a digital media jukebox that puts your favorite music, videos, and pictures at your fingertips. Is it a legitimate iPod-killer or just another ineffectual volley destined to bounce off Battleship-Apple's hull? The little flash movies on the site were undeniably stylish, and blatantly teased an upcoming iPod competitor.Īfter months of rumor followed by the usual blurry spy-shots, the Microsoft Zune has finally hit the street. Though the technology press was somewhat put out after being whipped into a frenzy over Origami, the next viral campaign launched only a few months later at. Sadly, the only fruit that the Origami project bore was the UMPC (Ultra-Mobile PC) form-factor of not-quite-a-PDA, not-quite-a-tablet, overpriced and underpowered touch-screen computers. The first took place to promote which was originally rumored to be an Xbox-Pocket or similar handheld gaming device.
The summer of 2006 was witness to two major Microsoft viral campaigns for mysterious new hardware.